Celebrated AI Consulting Firm Earns Marketing Awards for Strategic Vision and Innovative Use of AI at the 2024 American Business Awards

 

LOS ANGELES, June 12, 2024 — Neudesic, an IBM company and global technology services firm, is thrilled to announce its exceptional achievements at the 2024 American Business Awards (ABA). Competing against 12,000 applicants, Neudesic's marketing team secured two Gold and two Silver Stevie® Awards, recognizing the company’s strategic vision, innovative use of AI, and commitment to excellence.

Neudesic’s AI-First Approach

Renowned for its AI, custom application development, and data analytics services, Neudesic supports companies, government, and nonprofits in modernizing and excelling in the digital landscape. This reputation is bolstered by Neudesic being a two-time recipient of Microsoft’s AI Partner of the Year award.

In early 2024, Neudesic refreshed its brand, leveraging Azure OpenAI to enhance both its internal operations and brand identity. By integrating AI into the brand refresh, Neudesic demonstrates the same creativity, expertise, and experience its consultants bring to client engagements. This commitment underscores AI’s impact across various roles, including sales, marketing, HR, and finance, driving innovation throughout the company.

“These awards demonstrate that Neudesic’s ‘AI-first’ strategy isn’t limited to our engagements—it’s a deeply embedded part of our company’s culture and mindset,” said Tyler Suss, VP of Marketing and recipient of the ABA’s Marketing Executive of the Year award. “When we had the chance to develop and launch a new brand, AI was integral to the process and the final product, reinforcing our belief in AI’s transformative power and our ability to help clients ‘go forward, confidently.’”

2024 American Business Awards Highlights

In the 22nd year of the ABA, over 1,000 professionals worldwide participated in the Stevie® Award judging process. The judging panel included many of the world's most respected executives, entrepreneurs, innovators, and business educators. Neudesic received recognition in the following categories:

  • Gold: Achievement in the Use of AI for Marketing
  • Gold: Marketing Executive of the Year: VP, Tyler Suss
  • Silver: Brand Renovation of the Year: Go Forward, Confidently
  • Silver: Marketing Team of the Year

The Power of AI in Marketing

Neudesic’s innovative use of AI tools, powered by Azure OpenAI models, for website redesign, image generation, content creation, and personalized communications, showcased the transformative potential of these technologies.

“The goal was to push the limits of AI and eliminate time-consuming and labor-intensive aspects of traditional design, facilitating rapid iterations and faster delivery,” said Suss. “AI has changed how we address common marketing challenges related to scale and speed.”

By leveraging Generative AI, Neudesic scaled its design and content operations, increasing design output by a factor of 12 and reducing content production costs by nearly 57%. This approach not only enabled a brand refresh in less than six months but also ensured high consistency across the website, crucial for creating a seamless user experience and reinforcing brand recognition.

Strategic Vision and Future-Focused Approach

Neudesic's success and use of AI align with broader industry trends. According to IBM's Institute for Business Value (IBV), 75% of CMOs anticipate their organizations will embrace generative AI for content creation by next year. Neudesic’s early adoption and successful implementation of these technologies set a new industry standard, showcasing the future of marketing.

“Neudesic's early successes, vision, and focus on AI were key factors in our decision to acquire the firm,” said Roger Hasson, Managing Partner and General Manager at IBM Consulting. “ABA’s recognition shows that AI is truly part of Neudesic's identity, which is exactly what clients need to innovate with their partners.”

About Neudesic

Neudesic, an IBM Company, is a global professional services firm dedicated to advancing businesses with Microsoft technology expertise. We excel where people, technology, and business intersect, focusing on turning challenges into opportunities. Our role is to guide clients from identifying their core challenges to implementing tailored business solutions, setting them up for sustained success. Founded in 2002, Neudesic is a wholly owned subsidiary of IBM, and headquartered in Irvine, California. For more information, or to consult with Neudesic to explore enterprise digital evolution, visit www.neudesic.com.

Media Contact:

Jordan Lampe

jordan.lampe@neudesic.com